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~person:"Boone, Louis E."
~person:"Cannon, Joseph P."
~person:"Leonidou, Leonidas C."
~person:"Meissner, Hans Günther"
~person:"Sinkovics, Rudolf R."
~subject:"Theory"
~type_genre:"Glossar enthalten"
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Boone, Louis E.
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McCarthy, Edmund Jerome
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Perreault, William D.
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Basic marketing : a marketing strategy planning approach
Perreault, William D.
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2011
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18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
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2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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3
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
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2008
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16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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4
Principles of contemporary marketing
Kurtz, David L.
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2008
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Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
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5
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
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[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
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