//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Boone, Louis E."
~person:"Cannon, Joseph P."
~person:"Leonidou, Leonidas C."
~person:"Sinkovics, Rudolf R."
~person:"Voeth, Markus"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Globales Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Theory
International marketing
40
Internationales Marketing
40
Marketing management
14
Marketingmanagement
14
Theorie
12
USA
8
United States
8
International market entry
7
Internationaler Markteintritt
7
Multinationales Unternehmen
7
Transnational corporation
7
Deutschland
6
Export
6
Germany
6
Marketing
6
Welt
6
World
6
Firm performance
4
Unternehmenserfolg
4
Export sector
3
Exportwirtschaft
3
Globalisierung
3
Globalization
3
Market research
3
Marktforschung
3
Advertising
2
Betriebswirtschaftslehre
2
Bibliometrics
2
Bibliometrie
2
Brand management
2
Business economics
2
Cultural identity
2
Environmental management
2
Exporting
2
Green marketing
2
Großbritannien
2
Information technology
2
Informationstechnik
2
International competition
2
more ...
less ...
Type of publication
All
Book / Working Paper
10
Article
2
Type of publication (narrower categories)
All
Lehrbuch
10
Textbook
9
Bibliografie enthalten
5
Bibliography included
5
Glossar enthalten
5
Glossary included
5
Systematic review
2
Übersichtsarbeit
2
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
more ...
less ...
Language
All
English
7
German
5
Author
All
Boone, Louis E.
Cannon, Joseph P.
Leonidou, Leonidas C.
Sinkovics, Rudolf R.
Voeth, Markus
Sander, Matthias
11
Meissner, Hans Günther
7
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Backhaus, Klaus
5
Büschken, Joachim
5
Meffert, Heribert
5
Müller, Stefan
5
Schramm-Klein, Hanna
5
Swoboda, Bernhard
5
Zentes, Joachim
5
Hünerberg, Reinhard
4
Johansson, Johny K.
4
Keegan, Warren J.
4
Kotabe, Masaaki
4
McCarthy, Edmund Jerome
4
Mooij, Marieke K. de
4
Perreault, William D.
4
Bauer, Erich
3
Bolz, Joachim
3
Gelbrich, Katja
3
Helm, Roland
3
Helsen, Kristiaan
3
Hildebrandt, Lutz
3
Horstmann, Ignatius J.
3
Hüttner, Manfred
3
Markusen, James R.
3
Mattas, Konstadinos A.
3
Papadopoulos, Nicolas G.
3
Pausenberger, Ehrenfried
3
Samiee, Saeed
3
Streich, Michael
3
Ahsen, Anette von
2
Alon, Ilan
2
Arnould, Eric J.
2
Bolten, Jürgen
2
Breitschuh, Jürgen
2
more ...
less ...
Published in...
All
Challenges and solutions for international marketing management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
2
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
4
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
5
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
6
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
7
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
8
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
9
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001401271
Saved in:
10
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->