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~person:"Boone, Louis E."
~person:"Cannon, Joseph P."
~person:"Leonidou, Leonidas C."
~person:"Sinkovics, Rudolf R."
~subject:"Marketingmanagement"
~subject:"Theory"
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Search: subject_exact:"Globales Marketing"
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International marketing
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Multinationales Unternehmen
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Boone, Louis E.
Cannon, Joseph P.
Leonidou, Leonidas C.
Sinkovics, Rudolf R.
Sander, Matthias
17
Berndt, Ralph
12
Fantapié Altobelli, Claudia
12
Kotabe, Masaaki
10
Meissner, Hans Günther
10
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9
Keegan, Warren J.
8
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7
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7
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7
Perreault, William D.
7
Samiee, Saeed
7
Swoboda, Bernhard
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6
Boso, Nathaniel
6
Büschken, Joachim
6
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Helm, Roland
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Lowe, Robin
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Schramm-Klein, Hanna
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Voeth, Markus
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Zentes, Joachim
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Gabrielsson, Peter
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Challenges and solutions for international marketing management
1
International marketing ; Vol. II
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
10
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1
Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
Saved in:
2
Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
4
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
5
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
6
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
7
Marketing strategy determinants of export performance : a meta-analysis
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
-
2006
Persistent link: https://www.econbiz.de/10003410824
Saved in:
8
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
9
Organizational determinants of exporting : conceptual, methodological, and empirical insights
Leonidou, Leonidas C.
- In:
Challenges and solutions for international marketing …
,
(pp. 7-52)
.
1998
Persistent link: https://www.econbiz.de/10001324022
Saved in:
10
The export development process : an integrative review of empirical models
Leonidou, Leonidas C.
- In:
Journal of international business studies : JIBS ; an …
27
(
1996
)
3
,
pp. 517-551
Persistent link: https://www.econbiz.de/10001208386
Saved in:
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