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~person:"Boone, Louis E."
~person:"Conduit, Jodie"
~subject:"Marketingtheorie"
~subject:"Strategic management"
~subject:"Welt"
~type_genre:"Festschrift"
~type_genre:"Lehrbuch"
~type_genre:"Statistics"
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Boone, Louis E.
Conduit, Jodie
Kotler, Philip
27
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10
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8
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7
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The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
2
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
3
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
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