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~person:"Boone, Louis E."
~person:"Fabozzi, Frank J."
~person:"Hall, Robert Ernest"
~person:"Lieberman, Marc"
~person:"Smith, James P."
~subject:"Marketing management"
~type_genre:"Bibliographie"
~type_genre:"Glossary included"
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Boone, Louis E.
Fabozzi, Frank J.
Hall, Robert Ernest
Lieberman, Marc
Smith, James P.
Perreault, William D.
5
Kotler, Philip
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ECONIS (ZBW)
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Principles of contemporary marketing
Kurtz, David L.
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2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
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Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
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2002
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[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
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