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~person:"Boothby, Kate"
~subject:"Geldpolitik"
~subject:"Innovation management"
~subject:"United Kingdom"
~type_genre:"Fallstudie"
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Geldpolitik
Innovation management
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Boothby, Kate
Gassmann, Oliver
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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ECONIS (ZBW)
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RSPCA : the IDM business performance awards 2008 ; highly recommended award winner ; campaign ; "Home for Life"
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
4
,
pp. 356-364
Persistent link: https://www.econbiz.de/10003859067
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2
Tesco Stores Limited : the IDM Business Performance Awards 2006, Silver Award Winner and Innovation Winner Campaign ; Tesco Clubcard - simpler and more rewarding
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 191-197
Persistent link: https://www.econbiz.de/10003588158
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3
Vodafone Limited campaign : Welcome Call - the IDM Business Performance Awards 2006, highly commended
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 168-178
Persistent link: https://www.econbiz.de/10003588155
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