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~person:"Borg, Erik A."
~person:"Guiry, Michael"
~person:"Medhekar-Smith, Anita"
~subject:"Gesundheitstourismus"
~subject:"Markenführung"
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Gesundheitstourismus
Markenführung
Health tourism
12
Gesundheitsversorgung
7
Health care
7
International tourism
6
Internationaler Tourismus
6
Hospital
5
Krankenhaus
5
Patienten
5
Patients
5
Brand management
4
Dienstleistungsqualität
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Gesundheitswesen
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Health care system
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Service quality
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healthcare
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medical care
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medical tourism
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Consumer behaviour
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Tourism marketing
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Tourismusmarketing
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Welt
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World
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content analysis
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health tourism
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medical tourists
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Dienstleistungsmarketing
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India
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Indien
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Innovation
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Markenimage
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Services marketing
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Thailand
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Tourismus
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USA
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English
10
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Borg, Erik A.
Guiry, Michael
Medhekar-Smith, Anita
Frederick, James R.
10
Gan, Lydia L.
9
Han, Heesup
9
Debata, Bikash Ranjan
5
Ghazali Musa
5
Mahapatra, Siba Sankar
5
Patnaik, Bhaswati
5
Gan Loo Geok, Lydia
4
Hall, Colin Michael
4
Hudson, Simon
4
Hyun, Sunghyup Sean
4
Juszczak, Jens
4
Kirsch, Frank-Michael
4
Kucukusta, Deniz
4
Lubowiecki-Vikuk, Adrian
4
Sedigheh Moghavvemi
4
Suhaiza Zailani
4
Szromek, Adam R.
4
Alves, Gisela Maria
3
Beise-Zee, Rian
3
Beladi, Hamid
3
Bähre, Heike
3
Chang, Feng-hsiang
3
Chao, Chi-Chur
3
Chen, Kaung-hwa
3
Cooper, Malcolm
3
Dryglas, Diana
3
Ee, Mong Shan
3
Fergen, Ulrike
3
He, Mang
3
Hjalager, Anne-Mette
3
Hollas, Daniel R.
3
Illing, Kai-Torsten
3
Iranmanesh, Mohammad
3
Johnson, Tricia J.
3
Lee, Timothy J.
3
Li, Yaoqi
3
Liu, Biqiang
3
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International journal of leisure and tourism marketing : IJLTM
4
Innovations in services marketing and management : strategies for emerging economies
2
Medizintourismus : Erfahrungen mit einer weltweiten Wachstumbranche
2
Emerging research on Islamic marketing and tourism in the global economy
1
Health marketing quarterly
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of services, economics and management
1
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ECONIS (ZBW)
12
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1
Mexico's medical tourism healthcare service quality : a content analysis of international patients' online testimonials
Guiry, Michael
;
Morgan, Audra
- In:
International journal of leisure and tourism marketing …
7
(
2021
)
2
,
pp. 105-135
Persistent link: https://www.econbiz.de/10012513489
Saved in:
2
International market-oriented strategies for medical tourism destinations
Borg, Erik A.
;
Ljungbo, Kjell
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 621-634
Persistent link: https://www.econbiz.de/10011980265
Saved in:
3
Malaysia's medical tourism destination personality : an international cosmetic surgery patients' perspective
Guiry, Michael
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 202-226
Persistent link: https://www.econbiz.de/10011937913
Saved in:
4
Ganzheitliche und avancierte, doch teure medizinische Dienstleistungen. Beobachtungen in renommierten US-amerikanischen Krankenhäusern
Borg, Erik A.
;
Ljungbo, Kjell
- In:
Medizintourismus : Erfahrungen mit einer weltweiten …
,
(pp. 213-250)
.
2017
Persistent link: https://www.econbiz.de/10011616414
Saved in:
5
Thailands kulturelle und medizinische Voraussetzungen zur Aufnahme internationaler Patienten
Borg, Erik A.
;
Ljungbo, Kjell
- In:
Medizintourismus : Erfahrungen mit einer weltweiten …
,
(pp. 251-287)
.
2017
Persistent link: https://www.econbiz.de/10011616415
Saved in:
6
Halal branding for medical tourism : case of Indian hospitals
Medhekar-Smith, Anita
;
Haq, Farooq
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 160-189)
.
2015
Persistent link: https://www.econbiz.de/10010417092
Saved in:
7
The relationship between income level and medical tourism service quality expectations
Moreno, Jose F.
;
Guiry, Michael
- In:
International journal of services, economics and management
6
(
2014
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10011282824
Saved in:
8
Medical tourism : a conceptual framework for an innovation in global healthcare provision
Medhekar-Smith, Anita
;
Wong, Ho Yin
;
Hall, John
- In:
Innovations in services marketing and management : …
,
(pp. 148-169)
.
2014
Persistent link: https://www.econbiz.de/10010200723
Saved in:
9
Innovation in medical tourism service marketing : a case of India
Medhekar-Smith, Anita
;
Wong, Ho Yin
;
Hall, John
- In:
Innovations in services marketing and management : …
,
(pp. 49-66)
.
2014
Persistent link: https://www.econbiz.de/10010200750
Saved in:
10
Bumrungrad International Hospital's brand personality : a content analysis of medical toursts' online pation testimonials
Guiry, Michael
;
Guanajuato, Salyna
- In:
International journal of leisure and tourism marketing …
3
(
2012/13
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10010359153
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