Malaysia's medical tourism destination personality : an international cosmetic surgery patients' perspective
Michael Guiry
| Year of publication: |
2017
|
|---|---|
| Authors: | Guiry, Michael |
| Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 5.2016/2017, 3, p. 202-226
|
| Subject: | brand personality | brand positioning | content analysis | cosmetic surgery | destination personaltiy | healthcare | health tourism | international patient testimonials | Malaysia | medical care | medical tourism | medical tourists | tourism marketing | Gesundheitstourismus | Health tourism | Gesundheitsversorgung | Health care | Internationaler Tourismus | International tourism | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Gesundheitswesen | Health care system | Krankenhaus | Hospital | Chirurgie | Surgery | Patienten | Patients | Konsumentenverhalten | Consumer behaviour | Thailand | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011937913