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~person:"Borini, Felipe Mendes"
~subject:"Attitudinal measures"
~subject:"Brand management"
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Attitudinal measures
Brand management
Brand image
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Borini, Felipe Mendes
Diamantopoulos, Adamantios
6
Pike, Steven
6
Giraldi, Janaina de Moura Engracia
5
Balabanis, George
4
Jaffe, Eugene D.
4
Lee, Sangwon
4
Magnusson, Peter
4
Melewar, T. C.
4
Papadopoulos, Nicolas G.
4
Westjohn, Stanford A.
4
Aiello, Gaetano
3
Barnes, Liz
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Bianchi, Constanza
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Bruwer, Johan
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Hamzaoui-Essoussi, Leila
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Rashid, Arooj
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Rojas-Méndez, José
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Sethuraman, Raj
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Vescovi, Tiziano
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Wang, Cheng Lu
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Yeniceri, Tulay
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2
Arora, Amit
2
Arora, Anshu
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Avdan, Oksana
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Bai, Serhii
2
Bartsch, Fabian
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Journal of business research : JBR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
2
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
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