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~person:"Borkovsky, Ron N."
~person:"Dzyabura, Daria"
~person:"Huber, Frank"
~person:"Motta, Massimo"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
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Brand image
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Borkovsky, Ron N.
Dzyabura, Daria
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Burmann, Christoph
32
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8
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5
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ECONIS (ZBW)
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Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
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2
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
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3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
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4
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
5
Visual listening in: extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
-
2019
Persistent link: https://www.econbiz.de/10012494099
Saved in:
6
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
-
2019
Persistent link: https://www.econbiz.de/10012494101
Saved in:
7
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011721634
Saved in:
8
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011800540
Saved in:
9
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
Saved in:
10
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
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