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~person:"Borkovsky, Ron N."
~person:"Huber, Frank"
~person:"Motta, Massimo"
~subject:"Markenimage"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
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Markenimage
Brand image
15
Oligopol
7
Oligopoly
7
Brand management
6
Markenführung
6
Theorie
6
Theory
6
Deutschland
5
Germany
5
Advertising effects
4
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4
Auction theory
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Auktion
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Auktionstheorie
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Beziehungsmarketing
4
Brand
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Consumer behaviour
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Internet marketing
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Internet-Auktion
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Markenartikel
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Online-Marketing
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auctions
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brands
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oligopoly
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3
Schätzung
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Search Engines
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2
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2
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2
Dienstleistung
2
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8
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German
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Borkovsky, Ron N.
Huber, Frank
Motta, Massimo
Burmann, Christoph
32
Bauer, Hans H.
8
Vollhardt, Kai
5
Czellar, Sandor
4
Friedrichsen, Jana
4
Hakenes, Hendrik
4
Peitz, Martin
4
Penta, Antonio
4
Baumgarth, Carsten
3
Ferrara, Laurent
3
Groenen, Patrick J. F.
3
Hackl, Franz
3
Haviv, Avery M.
3
Kügler, Agnes
3
Loginova, Oksana
3
Meffert, Heribert
3
Nufer, Gerd
3
Regier, Stefanie
3
Sauer, Nicola E.
3
Schade, Michael
3
Winter-Ebmer, Rudolf
3
Ahlert, Dieter
2
Bacchiega, Emanuele
2
Berger, Jonah
2
Bronnenberg, Bart J.
2
Bähr-Seppelfricke, Ulrike
2
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2
Cleff, Thomas
2
Colucci, Mariachiara
2
Crass, Dirk
2
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2
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2
Drees, Norbert
2
Dzyabura, Daria
2
Dąbrowski, Dariusz
2
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2
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Center of Market Oriented Product and Production Management
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Simon Business School working paper
2
BSE working paper : working papers
1
Discussion papers / CEPR
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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[Rotman School of Management working paper
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ECONIS (ZBW)
15
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1
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013365854
Saved in:
2
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013348426
Saved in:
3
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013411402
Saved in:
4
Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
Saved in:
5
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011721634
Saved in:
6
Brand building to deter entry and its impact on brand value
Borkovsky, Ron N.
;
Haviv, Avery M.
-
2017
Persistent link: https://www.econbiz.de/10011800540
Saved in:
7
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011807951
Saved in:
8
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
Saved in:
9
Aufbau und Steuerung von Dienstleistungsmarken : die Markenpersönlichkeit als Differenzierungspotenzial und Ausgangspunkt einer Vertrauensbeziehung zwischen Dienstleistungsmarke un...
Bauer, Hans H.
;
Huber, Frank
;
Heß, Silke C.
-
2007
Persistent link: https://www.econbiz.de/10003469144
Saved in:
10
Die Relevanz der Markenpersönlichkeit für den Wert der Marke : Eine kausalanalytische Studie
Huber, Frank
;
Regier, Stefanie
;
Vollhardt, Kai
;
Sauer, Silke
-
2006
Persistent link: https://www.econbiz.de/10003301751
Saved in:
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