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~person:"Bornemann, Torsten"
~person:"Hocke, Gregor"
~subject:"Ankündigung"
~subject:"Germany"
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Ankündigung
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Beziehungsmarketing
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Bornemann, Torsten
Hocke, Gregor
Homburg, Christian
90
Fürst, Andreas
9
Bruhn, Manfred
8
Jensen, Ove
7
Krohmer, Harley
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Stock-Homburg, Ruth
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Gabler Research
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing
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ECONIS (ZBW)
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Psychological distance and the dual role of price
Bornemann, Torsten
;
Homburg, Christian
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 490-504
Persistent link: https://www.econbiz.de/10009375682
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2
Neuproduktvorankündigungen : Inhaltliche Gestaltung und marktbezogene Auswirkungen
Bornemann, Torsten
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008653435
Saved in:
3
Entwicklungslinien der Marketingorganisation : eine empirische Untersuchung im produzierenden Gewerbe
Homburg, Christian
- In:
Marketing
,
(pp. 91-116)
.
1997
Persistent link: https://www.econbiz.de/10001320641
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