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~person:"Bortoluzzi, Guido"
~person:"Mutinelli, Marco"
~person:"Pagano, Alessandro"
~subject:"Italian"
~subject:"Italienisch"
~type:"article"
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Bortoluzzi, Guido
Mutinelli, Marco
Pagano, Alessandro
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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Economia e politica industriale
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Piccola impresa
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ECONIS (ZBW)
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The role of country of origin in supporting export consortia in emerging markets
Musso, Fabio
;
Francioni, Barbara
;
Pagano, Alessandro
- In:
International marketing and the country of origin …
,
(pp. 178-198)
.
2012
Persistent link: https://www.econbiz.de/10009787676
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2
Distribution channel governance and value of "Made in Italy" products in the Chinese market
Vianelli, Donata
;
De Luca, Patrizia
;
Bortoluzzi, Guido
- In:
International marketing and the country of origin …
,
(pp. 133-153)
.
2012
Persistent link: https://www.econbiz.de/10009787681
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3
Il ruolo dei consorzi per la valorizzazione del Made in Italy nel mercato indiano
Francioni, Barbara
;
Musso, Fabio
;
Pagano, Alessandro
- In:
Piccola impresa
(
2012
)
3
,
pp. 99-123
Persistent link: https://www.econbiz.de/10009733118
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4
Nuove tendenze nell'internazionalizzzione delle imprese italiane
Mariotti, Sergio
;
Mutinelli, Marco
- In:
Economia e politica industriale
35
(
2008
)
1
,
pp. 127-144
Persistent link: https://www.econbiz.de/10003809676
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