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~person:"Bosah, Genevieve"
~person:"Ko, Eunju"
~person:"Runfola, Andrea"
~subject:"Fashion"
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Fashion
Mode
45
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
16
Markenführung
15
Luxury goods
13
Luxusgüter
13
Bekleidungsindustrie
12
Clothing industry
12
Sustainability
10
Internet marketing
9
Nachhaltige Entwicklung
9
Online-Marketing
9
Sustainable development
9
Textile distribution
9
Textilhandel
9
Marketing
8
Marketing management
8
Marketingmanagement
8
Nachhaltigkeit
8
Emerging economies
7
Schwellenländer
7
Nachhaltiger Konsum
6
Sustainable consumption
6
Beziehungsmarketing
5
Brand
5
Brand image
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer value
5
Digitalisierung
5
Digitization
5
Fashion industry
5
Kundenwert
5
Relationship marketing
5
Social Web
5
Social web
5
South Korea
5
Fashion marketing
4
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6
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Bosah, Genevieve
Ko, Eunju
Runfola, Andrea
Choi, Tsan-Ming
47
Moore, Christopher M.
21
Henninger, Claudia E.
18
Guercini, Simone
17
Shen, Bin
15
Ozuem, Wilson
13
Madsen, Dag Øivind
12
Merlo, Elisabetta
12
Perry, Patsy
12
McCormick, Helen
11
Muthu, Subramanian Senthilkannan
11
Khare, Arpita
10
Lea‐Greenwood, Gaynor
10
Barnes, Liz
9
Chow, Pui-Sze
9
Fernie, John
9
Kim, Kyung Hoon
9
Phau, Ian
9
Ranfagni, Silvia
9
Vignali, Gianpaolo
9
Workman, Jane E.
9
Arrigo, Elisa
8
Godart, Frédéric C.
8
Goworek, Helen
8
Jain, Sheetal
8
Jin, Byoungho
8
Loureiro, Sandra Maria Correia
8
McColl, Julie
8
Mogaji, Emmanuel
8
Ryding, Daniella
8
Alevizou, Panayiota J.
7
Birtwistle, Grete
7
Blazquez Cano, Marta
7
Easey, Mike
7
Pedersen, Esben Rahbek Gjerdrum
7
Yee, Rachel W. Y.
7
Yu, Hong
7
Amatulli, Cesare
6
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
Journal of global fashion marketing : JGfM
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing in the fast changing world
2
Journal of Business Research
2
Palgrave Studies of Marketing in Emerging Economies
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of fashion marketing and management
1
Piccola impresa : rivista internazionale di studi e ricerche
1
Psychology & marketing
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
47
RePEc
2
Other ZBW resources
1
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1
Culture and art policy analysis in
fashion
capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
2
How do you depict sustainability? : an analysis of images posted on Instagram by sustainable
fashion
companies
Milanesi, Matilde
;
Kyrdoda, Yuliia
;
Runfola, Andrea
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10013270689
Saved in:
3
Impact of COVID-19 pandemic upon
fashion
consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
4
Fashion
marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
5
Brand, consumer and sustainability perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
6
Fashion
marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
7
South American, Asian and African perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 271-285)
.
2023
Persistent link: https://www.econbiz.de/10013543401
Saved in:
8
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
9
Contactless marketing management of
fashion
brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
10
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
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