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~person:"Bosah, Genevieve"
~person:"Ko, Eunju"
~subject:"Fashion"
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Search: subject:"Fashion"
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Fashion
Mode
39
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
16
Markenführung
15
Luxury goods
12
Luxusgüter
12
Bekleidungsindustrie
10
Clothing industry
10
Internet marketing
9
Online-Marketing
9
Marketing management
8
Marketingmanagement
8
Marketing
7
Emerging economies
6
Nachhaltige Entwicklung
6
Nachhaltiger Konsum
6
Nachhaltigkeit
6
Schwellenländer
6
Sustainability
6
Sustainable consumption
6
Sustainable development
6
Beziehungsmarketing
5
Customer value
5
Kundenwert
5
Relationship marketing
5
Textile distribution
5
Textilhandel
5
Brand
4
Brand image
4
Digitalisierung
4
Digitization
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Fashion marketing
4
Markenimage
4
Social Web
4
Social web
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South Korea
4
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4
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3
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English
39
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Bosah, Genevieve
Ko, Eunju
Choi, Tsan-Ming
46
Henninger, Claudia E.
17
Guercini, Simone
13
Ozuem, Wilson
13
Shen, Bin
13
Madsen, Dag Øivind
12
Merlo, Elisabetta
11
Muthu, Subramanian Senthilkannan
11
Moore, Christopher M.
10
Chow, Pui-Sze
9
Kim, Kyung Hoon
9
Perry, Patsy
9
Ranfagni, Silvia
9
Vignali, Gianpaolo
9
Workman, Jane E.
9
Godart, Frédéric C.
8
Khare, Arpita
8
McColl, Julie
8
McCormick, Helen
8
Mogaji, Emmanuel
8
Runfola, Andrea
8
Ryding, Daniella
8
Arrigo, Elisa
7
Barnes, Liz
7
Blazquez Cano, Marta
7
Easey, Mike
7
Goworek, Helen
7
Jain, Sheetal
7
Jin, Byoungho
7
Loureiro, Sandra Maria Correia
7
Alevizou, Panayiota J.
6
Atik, Deniz
6
Boardman, Rosy
6
Brooksworth, Frederica
6
Bug, Peter
6
Cantoni, Lorenzo
6
Karaosman, Hakan
6
Kim, Sang Jin
6
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Journal of business research : JBR
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Asia Pacific journal of marketing and logistics
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Journal of Business Research
2
Journal of global fashion marketing : JGfM
2
Palgrave Studies of Marketing in Emerging Economies
2
Advances in culture, tourism and hospitality research
1
Emerald insight
1
European management journal
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Psychology & marketing
1
Tourism sensemaking : strategies to give meaning to experience
1
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ECONIS (ZBW)
39
RePEc
2
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41
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1
Culture and art policy analysis in
fashion
capitals : New York, London, Seoul, Beijing, and Jakarta
Jeong, Dayun
;
Chun, Eunha
;
Ko, Eunju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012416249
Saved in:
2
Impact of COVID-19 pandemic upon
fashion
consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
3
Contactless marketing management of
fashion
brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
4
The perceived value of digital
fashion
product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
5
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Fashion
marketing in emerging economies : an introduction
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 3-20)
.
2023
Persistent link: https://www.econbiz.de/10013543042
Saved in:
7
Brand, consumer and sustainability perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 267-278)
.
2023
Persistent link: https://www.econbiz.de/10013543251
Saved in:
8
Fashion
marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
9
South American, Asian and African perspectives in
fashion
marketing : conclusion and research agenda
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 271-285)
.
2023
Persistent link: https://www.econbiz.de/10013543401
Saved in:
10
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
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