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~person:"Bose, Sunny"
~person:"Brown, Stephen"
~subject:"Brand management"
~subject:"Stadtmarketing"
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Brand management
Stadtmarketing
Place marketing
6
Standortmarketing
6
Markenführung
5
Brand image
4
City marketing
4
Markenimage
4
Belfast
2
Beziehungsmarketing
2
Relationship marketing
2
customer-based place brand equity (CBPBE)
2
place branding
2
Consumer behaviour
1
Customer based brand equity (CBBE)
1
Customer based place brand equity (CBPBE)
1
Konsumentenverhalten
1
Literatur
1
Literature
1
Place brand equity
1
Place branding
1
Public diplomacy
1
Scientific method
1
Tourism marketing
1
Tourismusmarketing
1
Wissenschaftliche Methode
1
city branding
1
city brands
1
customer-based brand equity (CBBE)
1
destination brand loyalty
1
investment attractiveness
1
literary analysis
1
macromarketing
1
metaphor
1
paradoxical marketing
1
personification
1
place attachment
1
place brand equity
1
place marketing
1
regional identity
1
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English
5
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Bose, Sunny
Brown, Stephen
Kavaratzis, Mihalis
5
Bang, Nguyen
4
Dinnie, Keith
4
Hanna, Sonya
4
Lucarelli, Andrea
4
Melewar, T. C.
4
Rowley, Jennifer
4
Warnaby, Gary
4
Zenker, Sebastian
4
Anholt, Simon
3
Braun, Erik
3
Giovanardi, Massimo
3
Kerr, Greg
3
Masouras, Andreas
3
Meffert, Heribert
3
Papadopoulos, Nicolas G.
3
Roy, Sanjit
3
Skinner, Heather
3
Zavattaro, Staci M.
3
Ashworth, Gregory J.
2
Balderjahn, Ingo
2
Baxter, Jessica
2
Bayraktar, Ahmet
2
Block, Jürgen
2
Campelo, Adriana
2
Cassinger, Cecilia
2
Charters, Steve
2
Cudny, Waldemar
2
Doering, Heike
2
Foroudi, Mohammad Mahdi
2
Gertner, Rosane K.
2
Gupta, Suraksha
2
Hamzaoui-Essoussi, Leila
2
Hultman, Magnus
2
Jaffe, Eugene D.
2
Kirchgeorg, Manfred
2
Koenig-Lewis, Nicole
2
Komodromos, Marcos
2
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Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
4
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
5
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
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