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~person:"Bose, Sunny"
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Brand image
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Standortmarketing
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Beziehungsmarketing
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customer-based place brand equity (CBPBE)
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place branding
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Consumer behaviour
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Customer based brand equity (CBBE)
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Customer based place brand equity (CBPBE)
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Konsumentenverhalten
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Place brand equity
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Place branding
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Public diplomacy
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Tourism marketing
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Tourismusmarketing
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customer-based brand equity (CBBE)
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destination brand loyalty
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investment attractiveness
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place attachment
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Bose, Sunny
Roy, Sanjit
3
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Mariutti, Fabiana Gondim
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Huong Thi Thu Pham
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Kim, Youn-kyung
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Journal of business research : JBR
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Measuring customer based
place
brand
equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Customer-based
place
brand
equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
3
Measuring customer-based
place
brand
equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
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