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~person:"Bouncken, Ricarda B."
~person:"Buijzen, Moniek"
~person:"Hernandez, Monica D."
~person:"Kretschmer, Tobias"
~person:"Pavenkov, Oleg"
~subject:"Markenführung"
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Search: subject_exact:"Personal computer game"
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Bouncken, Ricarda B.
Buijzen, Moniek
Hernandez, Monica D.
Kretschmer, Tobias
Pavenkov, Oleg
Sreejesh, S.
7
Vashisht, Devika
6
Dwivedi, Yogesh Kumar
4
Ghosh, Tathagata
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Advertising, promotion, and new media
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International journal of advertising : the quarterly review of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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2
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Saved in:
3
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
Saved in:
4
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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