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~person:"Bouncken, Ricarda B."
~person:"Buijzen, Moniek"
~person:"Kretschmer, Tobias"
~person:"Pavenkov, Oleg"
~person:"Ward, Michael R."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Personal computer game"
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Computerspiel
14
Video game
14
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Children
3
Kinder
3
Social Web
3
Social web
3
Video games
3
Betriebliche Wertschöpfung
2
Brand image
2
Brand management
2
Competition
2
Crime
2
Digital platform
2
Digitale Plattform
2
Game theory
2
Internet marketing
2
Kriminalität
2
Markenführung
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Markenimage
2
Network economics
2
Netzwerkökonomik
2
Online-Marketing
2
Spieltheorie
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Target group
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USA
2
United States
2
Value creation
2
Wettbewerb
2
Zielgruppe
2
advergames
2
1994-2004
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1996-2007
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Absenteeism
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Brand
1
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Bouncken, Ricarda B.
Buijzen, Moniek
Kretschmer, Tobias
Pavenkov, Oleg
Ward, Michael R.
Sreejesh, S.
9
Vashisht, Devika
7
Dwivedi, Yogesh Kumar
6
Reijmersdal, Eva A. van
6
Storz, Cornelia
6
Dwyer, Brendan
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
5
Hernandez, Monica D.
5
Ohkita, Kenichi
5
Teng, Ching-I
5
Terlutter, Ralf
5
Allal-Chérif, Oihab
4
Choi, Yung Kyun
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Nelson, Michelle R.
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
Ren, Qun
4
Rozendaal, Esther
4
Seo, Yuri
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Walrave, Michel
4
Yoo, Byungjoon
4
An, Soontae
3
Boschma, Ron
3
Buchanan-Oliver, Margo
3
Buhalis, Dimitrios
3
Burger-Helmchen, Thierry
3
Butcher, Luke
3
Cauberghe, Verolien
3
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Contemporary economic policy : a journal of Western Economic Association International
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Information economics and policy : IEP
1
Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of cultural economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Southern economic journal
1
Strategic management journal
1
The journal of law & economics
1
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
Online communities on competing platforms : evidence from game wikis
Loh, Johannes
;
Kretschmer, Tobias
- In:
Strategic management journal
44
(
2023
)
2
,
pp. 441-476
Persistent link: https://www.econbiz.de/10014299699
Saved in:
2
Network engagement from learning friends' preferences : evidence from a video gaming social network
Ward, Michael R.
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1239-1255
Persistent link: https://www.econbiz.de/10013463379
Saved in:
3
"Cutting class to play video games"
Ward, Michael R.
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 11-19
Persistent link: https://www.econbiz.de/10012013088
Saved in:
4
Strategic timing of entry : evidence from video games
Engelstätter, Benjamin
;
Ward, Michael R.
- In:
Journal of cultural economics
42
(
2018
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012007385
Saved in:
5
Platform architecture and quality trade-offs of multihoming complements
Cennamo, Carmelo
;
Ozalp, Hakan
;
Kretschmer, Tobias
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 461-478
Persistent link: https://www.econbiz.de/10011880207
Saved in:
6
Violent video games and violent crime
Cunningham, Scott
;
Engelstätter, Benjamin
;
Ward, Michael R.
- In:
Southern economic journal
82
(
2016
)
4
,
pp. 1247-1265
Persistent link: https://www.econbiz.de/10011624716
Saved in:
7
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
8
When less can be more - setting technology levels in complementary goods markets
Claussen, Jörg
;
Essling, Christian
;
Kretschmer, Tobias
- In:
Research policy : policy, management and economic …
44
(
2015
)
2
,
pp. 328-339
Persistent link: https://www.econbiz.de/10011333072
Saved in:
9
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
10
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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