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~person:"Bourgault, Normand"
~subject:"Corporate social responsibility"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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brand loyalty
Beer
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Beziehungsmarketing
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beer
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brand equity
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Bourgault, Normand
Rahman, Mahabubur
4
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3
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2
Faroque, Anisur Rahman
2
Hsiao, Chih-Yi
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Lévy Mangin, Jean-Pierre
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European research studies : an international multidisciplinary journal with topics in European integration
1
Journal of international food & agribusiness marketing : JIFAM
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ECONIS (ZBW)
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Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo
;
Lévy Mangin, Jean-Pierre
; …
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
4
,
pp. 324-347
Persistent link: https://www.econbiz.de/10010221547
Saved in:
2
Brewing the recipe for beer brand equity
Calvo Porral, Cristina
;
Bourgault, Normand
;
Calvo …
- In:
European research studies : an international …
16
(
2013
)
2
,
pp. 85-100
Persistent link: https://www.econbiz.de/10011387633
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