Brewing the recipe for beer brand equity
Year of publication: |
2013
|
---|---|
Authors: | Calvo Porral, Cristina ; Bourgault, Normand ; Calvo Dopico, Domingo |
Published in: |
European research studies : an international multidisciplinary journal with topics in European integration. - Piraeus, ISSN 1108-2976, ZDB-ID 2694391-8. - Vol. 16.2013, 2, p. 85-100
|
Subject: | brand equity | brand loyalty | brand awareness | beverage sector | beer | Markenimage | Brand image | Bier | Beer | Brauerei | Brewery | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
-
Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo, (2013)
-
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František, (2017)
-
The path to brand loyalty in the beer market
Augusto, Mário Gomes, (2017)
- More ...
-
Sources of equity in fashion markets
Calvo Dopico, Domingo, (2012)
-
Domestic or Imported Beer Brands? Analysis and Assessment of Brand Equity in the Spanish Market
Calvo Porral, Cristina, (2013)
-
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina, (2015)
- More ...