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~person:"Bowen, Gordon"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Online-Handel"
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Online-Handel
Internet marketing
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Bowen, Gordon
Loureiro, Sandra Maria Correia
Kollmann, Tobias
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E-business : state of the art of ICT based challenges and solutions
1
Journal of promotion management : JPM
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
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2
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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3
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
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