Boxer, Israel; Menahem, Hanna Oirik; Rekettye, Gabor - In: International Journal of Business Performance Management 12 (2010) 1, pp. 86-101
The motivation for this research was to examine whether the 'green trend' has a distinct added value from a marketing point of view. This argument was put into test in the context of building and with elderly people; both non-flexible and 'unattractive' segments that should help clarify the...