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Bräutigam, Sören
Esch, Franz-Rudolf
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ECONIS (ZBW)
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Management von Markenarchitekturen : ein verhaltenswissenschaftliches Modell zur Analyse und Gestaltung von Markenportfolios
Bräutigam, Sören
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002191123
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2
Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
;
Tomczak, Torsten
;
Kernstock, Joachim
; …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732357
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