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~person:"Brückner, Markus"
~person:"Heslop, Louise A."
~person:"Nadeau, John"
~subject:"Professional sports"
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Professional sports
Big event
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Großveranstaltung
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Sport event
7
Sportveranstaltung
7
Impact assessment
4
Wirkungsanalyse
4
Profisport
3
Sport
3
Sportmarketing
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Sports
3
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1950-2006
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Brand image
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FIFA World Cup
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Olympic Games
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Tourism
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Tourismus
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destination image
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mega-event
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1998-2006
1
Advertising effects
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Ambush marketing
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Ankündigungseffekt
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Brückner, Markus
Heslop, Louise A.
Nadeau, John
Matheson, Victor A.
6
Baade, Robert A.
3
O'Reilly, Norm
3
Baumann, Robert
2
Falter, Jean-Marc
2
Firgo, Matthias
2
McGuire, Donna
2
Parent, Milena M.
2
Pérignon, Christophe
2
Schwetz, Wilfried
2
Scoppa, Vincenzo
2
Séguin, Benoit
2
Vercruysse, Olivier
2
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1
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1
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1
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Brown, Graham
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Büttner, Nicolas
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Cakmak, Erdinc
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Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
3
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Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
2
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
3
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
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