Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
Year of publication: |
2008
|
---|---|
Authors: | O'Reilly, Norm ; Lyberger, Mark R. ; McCarthy, Larry M. ; Séguin, Benoit ; Nadeau, John |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 22.2008, 4, p. 392-409
|
Subject: | Profisport | Professional sports | Großveranstaltung | Big event | Sportmarketing | Sports marketing | Werbewirkung | Advertising effects | USA | United States | 1998-2006 |
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