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~person:"Brückner, Markus"
~person:"Potwarka, Luke R."
~person:"Séguin, Benoit"
~subject:"Brand image"
~subject:"Canada"
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Hosting the 2010 Vancouver Olympic Games and wellbeing among Canadian youth
Teare, Georgia
;
Potwarka, Luke R.
;
Bakhsh, Jordan T.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
5
,
pp. 636-657
Persistent link: https://www.econbiz.de/10012801805
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2
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
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