Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Year of publication: |
2008
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Authors: | Parent, Milena M. ; Séguin, Benoit |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 22.2008, 5, p. 526-549
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Subject: | Profisport | Professional sports | Großveranstaltung | Big event | Markenimage | Brand image | Kanada | Canada |
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