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~person:"Bradlow, Eric T."
~person:"Krafft, Manfred"
~person:"Meyer, Anton"
~subject:"Kundenanalyse"
~subject:"Theorie"
~type_genre:"Article in journal"
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Search: subject:"Customer relationship management"
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Kundenanalyse
Theorie
Beziehungsmarketing
30
Relationship marketing
30
Customer value
8
Kundenwert
8
Consumer behaviour
7
Konsumentenverhalten
7
Theory
7
Kundenbindungsprogramm
6
Loyalty program
6
Forecasting model
4
Lieferantenmanagement
4
Prognoseverfahren
4
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4
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United States
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customer lifetime value
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B-to-B-Marketing
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Bayes-Statistik
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Bayesian inference
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Business-to-business marketing
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Customer relationship management
3
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Internet marketing
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Marketing management
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Marketingmanagement
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RFM
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clumpiness
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Big data
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Customer analysis
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Bradlow, Eric T.
Krafft, Manfred
Meyer, Anton
Herrmann, Andreas
12
Homburg, Christian
10
Huber, Frank
9
Bruhn, Manfred
6
Kumar, V.
6
Hennig-Thurau, Thorsten
4
Matzler, Kurt
4
Ranjan, Jayanthi
4
Al-Busaidi, Kamla Ali
3
Bauer, Hans H.
3
Buxel, Holger
3
Ekinci, Yeliz
3
Fader, Peter
3
Gierl, Heribert
3
Klose, Andreas
3
Konak, Abdullah
3
Kulturel-Konak, Sadan
3
Seilheimer, Christian
3
Sinnl, Markus
3
Stauss, Bernd
3
Uray, Nimet
3
Walsh, Gianfranco
3
Wirtz, Bernd W.
3
Xiao, Yiyong
3
Adouani, Yassine
2
Baumann, Chris
2
Bhatnagar, Vishal
2
Brodie, Roderick J.
2
Caminal, Ramón
2
Cansier, Adrienne
2
Chen, Jing
2
Cornelsen, Jens
2
Elhauge, Einer
2
Elliott, Greg
2
George, Morris
2
Gourio, François
2
Gummesson, Evert
2
Guo, Pengfei
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
8
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1
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
2
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
3
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
4
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
5
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
Saved in:
6
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
7
Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?
Krafft, Manfred
;
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
52
(
2000
)
6
,
pp. 515-536
Persistent link: https://www.econbiz.de/10001508356
Saved in:
8
Der Kunde im Fokus : Kundennähe, Kundenzufriedenheit, Kundenbindung - und Kundenwert?
Krafft, Manfred
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
4
,
pp. 511-530
Persistent link: https://www.econbiz.de/10001402414
Saved in:
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