A cross-cohort changepoint model for customer-base analysis
Year of publication: |
March-April 2017
|
---|---|
Authors: | Gopalakrishnan, Arun ; Bradlow, Eric T. ; Fader, Peter |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 2, p. 195-213
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Subject: | changepoint | cross-cohort | hierarchical Bayesian | forecasting | customer-base analysis | customer lifetime value | reversible-jump MCMC | Kundenwert | Customer value | Prognoseverfahren | Forecasting model | Bayes-Statistik | Bayesian inference | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Markov-Kette | Markov chain |
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