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~person:"Bradlow, Eric T."
~person:"Saarijärvi, Hannu"
~subject:"Data protection"
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Search: "Kannan, Pallassana K."
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Data protection
Beziehungsmarketing
2
Datenschutz
2
Relationship marketing
2
Service-Dominant Logic
2
Service-dominant logic
2
Betriebliche Wertschöpfung
1
Big Data
1
Big data
1
Consumer behaviour
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Customer data
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Customer integration
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Data Mining
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Data mining
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Einzelhandel
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Inequality
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Konsumentenverhalten
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Kundenbindungsprogramm
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Kundendaten
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Kundenintegration
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Loyalty program
1
Loyalty programs
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Market research
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Marketing theory
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Marketingtheorie
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Marktforschung
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Privacy
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Retail trade
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Reverse use of customer data
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Sustainability
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customer data
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service-dominant logic
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transformative consumer research
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Bradlow, Eric T.
Saarijärvi, Hannu
Kannan, P. K.
5
Bart, Yakov
1
Breugelmans, Els
1
Chun, So Yeon
1
De Keyser, Arne
1
Gardete, Pedro
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Gu, Xian
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Kopalle, Praveen K.
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Kuusela, Hannu
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Liu, Qing
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Liu-Thompkins, Yuping
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Nam, Hyoryung
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Neslin, Scott A.
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Park, Young-Hoon
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Restrepo Amariles, David
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Rintamäki, Timo
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Robinson, Stacey G.
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Stourm, Valeria
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Thomadsen, Raphael
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Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
2
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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