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~person:"Bradlow, Eric T."
~person:"Spreitzenbarth, Jan Martin"
~subject:"Big Data"
~type_genre:"Konferenzbeitrag"
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Bradlow, Eric T.
Spreitzenbarth, Jan Martin
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Marketing letters : a journal of research in marketing
1
Supply Management Research : aktuelle Forschungsergebnisse 2022
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ECONIS (ZBW)
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The state of artificial intelligence : procurement versus sales and marketing
Spreitzenbarth, Jan Martin
;
Stuckenschmidt, Heiner
; …
- In:
Supply Management Research : aktuelle …
,
(pp. 173-193)
.
2022
Persistent link: https://www.econbiz.de/10013429020
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2
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
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