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~person:"Brady, Michael K."
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
Customer satisfaction
E-commerce
Service quality
Consumer behaviour
159
Konsumentenverhalten
159
Beziehungsmarketing
38
Relationship marketing
38
Dienstleistungsqualität
33
Kundenzufriedenheit
32
Beschwerdemanagement
20
Complaint management
20
Emotion
17
Markenführung
17
Corporate Social Responsibility
16
Corporate social responsibility
16
Gastronomie
16
Restaurant industry
16
Markenimage
14
Online retailing
14
Online-Handel
14
Hotel industry
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Hotellerie
13
Viral marketing
12
Virales Marketing
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Brand
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Markenartikel
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Einzelhandel
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Experiment
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Online-Marketing
10
Preismanagement
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Pricing strategy
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Retail trade
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Luxury goods
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Luxusgüter
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Bibliometrics
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Bibliometrie
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8
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67
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Aufsatz in Zeitschrift
69
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2
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English
69
Author
All
Brady, Michael K.
Mattila, Anna S.
Paul, Justin
Han, Heesup
73
Loureiro, Sandra Maria Correia
38
Phau, Ian
35
Hollebeek, Linda D.
29
Bang, Nguyen
28
Diamantopoulos, Adamantios
28
Jang, Soocheong
27
Prentice, Catherine
25
Hyun, Sunghyup Sean
24
Ko, Eunju
24
Sarkar, Abhigyan
24
Sreejesh, S.
24
Wong, IpKin Anthony
24
Ahn, Jiseon
23
Melewar, T. C.
23
Japutra, Arnold
22
Guzman, Francisco
21
Park, Jungkun
20
Balaji, M. S.
19
Dwivedi, Yogesh Kumar
19
Khan, Imran
19
Klaus, Philipp
19
Rather, Raouf Ahmad
19
Veloutsou, Cleopatra
19
Bilgihan, Anil
18
Hanks, Lydia
18
Line, Nathaniel D.
18
Gierl, Heribert
17
Johnson, Lester W.
17
Liu, Chih-Hsing
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Wu, Luorong
17
Das, Gopal
16
Fetscherin, Marc
16
Law, Chun Hung Roberts
16
Quach, Sara
16
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International journal of hospitality management
8
Journal of business research : JBR
7
Journal of retailing and consumer services
6
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
The journal of services marketing
4
International journal of consumer studies
3
Journal of retailing
3
Journal of service research
3
Cornell hospitality quarterly : CQ
2
Journal of hospitality marketing & management
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
69
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69
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
6
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
7
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
8
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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