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~person:"Brady, Michael K."
~person:"Sheth, Jagdish N."
~subject:"Marketingtheorie"
~subject:"Rajan Varadarajan"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Sammelwerk"
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Marketingtheorie
Rajan Varadarajan
Marketing
21
Marketing management
18
Marketingmanagement
18
Marketing theory
12
Consumer behaviour
9
Konsumentenverhalten
9
Economic history
6
Wirtschaftsgeschichte
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Gerald Zaltman
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29.03.1996
1
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Brady, Michael K.
Sheth, Jagdish N.
Varadarajan, Rajan
5
Freiling, Jörg
4
Kollmann, Tobias
4
Pilarczyk, Bogna
4
Wind, Yoram
4
Fritz, Wolfgang
3
Hildebrandt, Lutz
3
Hörschgen, Hans
3
Maclaran, Pauline
3
Spotts, Harlan E.
3
Wierenga, Berend
3
Backhaus, Klaus
2
Betts-Outland, Harriette
2
Bruhn, Manfred
2
Burmann, Christoph
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Diamantopoulos, Adamantios
2
Eisend, Martin
2
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Mazurek-Łopacińska, Krystyna
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Shankar, Venkatesh
2
Wa´skowski, Zygmunt
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Zaltman, Gerald
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1
Ali, Abdul
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1
Ashraf, Samreen
1
Banasiak, Andrzej
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Bauer, András
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Belk, Russell W.
1
Bellur, Venkatakrishna V.
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ECONIS (ZBW)
17
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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2
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
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3
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
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4
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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5
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
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6
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
7
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
8
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
9
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
10
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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