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~person:"Brah, Shaukat Ali"
~person:"Šerić, Maja"
~subject:"Relationship marketing"
~subject:"Supply chain"
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Search: subject_exact:"Structural equation model"
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Relationship marketing
Supply chain
Structural equation model
6
Strukturgleichungsmodell
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Beziehungsmarketing
3
Brand management
3
Consumer behaviour
3
Hotel industry
3
Hotellerie
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Konsumentenverhalten
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Brand loyalty
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Brah, Shaukat Ali
Šerić, Maja
Wirtz, Bernd W.
6
Fatima, Johra Kayeser
5
Arthanari, Tiru
4
Di Mascio, Rita
4
Fongsuwan, Wanno
4
Gil Saura, Irene
4
Gunasekaran, Angappa
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Kant, Ravi
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Ramanathan, Usha
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Roy, Sanjit Kumar
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Shi, Yangyan
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Wallenburg, Carl Marcus
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Agyei-Owusu, Benjamin
3
Al-Refaie, Abbas
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Asamoah, David
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Assaker, Guy
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Cheng, T. C. E.
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Fang, Shih Chieh
3
Fang, Shyh-Rong
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Foerstl, Kai
3
Hazen, Benjamin T.
3
Hollos, Daniel
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Hong, Paul
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Huang, Chao-Chin
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Kankam, George
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Kumar, Anil
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Nuertey, Dorcas
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Ringle, Christian M.
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Roh, James Jungbae
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Sanders, Nada R.
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Thomas, Sam
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Acquah, Ishmael Nanaba
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Aslam, Haris
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Autry, Chad W.
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Bajpai, Naval
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Blome, Constantin
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Benchmarking : an international journal ; BIJ
1
International journal of services and operations management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
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1
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
2
Supply chain strategy and the role of suppliers : evidence from the Indian sub-continent
Jajja, Muhammad Shakeel Sadiq
;
Kannan, Vijay R.
;
Brah, …
- In:
Benchmarking : an international journal ; BIJ
23
(
2016
)
7
,
pp. 1658-1676
Persistent link: https://www.econbiz.de/10011548014
Saved in:
3
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
4
Supply chain strategy and organisational performance : role of core operational functions
Jajja, Muhammad Shakeel Sadiq
;
Brah, Shaukat Ali
; …
- In:
International journal of services and operations management
17
(
2014
)
3
,
pp. 330-349
Persistent link: https://www.econbiz.de/10010389421
Saved in:
5
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
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