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~person:"Branchik, Blaine J."
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Handbuch"
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Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
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2
Funny, scary, dead : negative depictions of male homosexuality in American advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
Saved in:
3
Self-oriented masculinity : advertisements and the changing culture of the male market
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10009756534
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