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~person:"Brandi, Søren"
~person:"Gan, Lydia"
~person:"Tang, Fang-Fang"
~subject:"Brand"
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LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren
;
Stecher, Robbert Nickolaj
- In:
International management : cross-boundary challenges
,
(pp. 412-423)
.
2003
Persistent link: https://www.econbiz.de/10001800162
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