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~person:"Brannon, Daniel C."
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
4
Konsumentenverhalten
4
Advertising
1
Advertising effects
1
Anreiz
1
Attention transfer
1
Brand
1
Brand loyalty
1
Complementary products
1
Customer
1
Dauerhafte Konsumgüter
1
Decision
1
Durable goods
1
Einzelhandel
1
Entscheidung
1
Eye-tracking
1
Incentives
1
Judgment and decision-making
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Perceived risk
1
Perception
1
Pre-owned
1
Preismanagement
1
Premium
1
Premium purchase
1
Pricing strategy
1
Product differentiation
1
Product quality
1
Produktdifferenzierung
1
Produktqualität
1
Quality
1
Retail displays
1
Retail trade
1
Retailer
1
Risikoprämie
1
Risk premium
1
Second-hand
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English
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Brannon, Daniel C.
Han, Heesup
116
Belk, Russell W.
114
Grunert, Klaus G.
100
Mattila, Anna S.
98
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Gröppel-Klein, Andrea
49
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
2
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
3
Ketchup with your fries? : utilizing complementary product displays to transfer attention to a focal product
Radon, Anita
;
Brannon, Daniel C.
;
Reardon, James
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431662
Saved in:
4
Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
Saved in:
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