Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Year of publication: |
December 2018
|
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Authors: | Brannon, Daniel C. ; Samper, Adriana |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 4, p. 810-832
|
Subject: | word of mouth | experience sharing | consumer expectations | attribution | positivity effect | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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