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~person:"Brast, Christoph"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
~subject:"Brand personality"
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Brand image
Brand personality
HR marketing
6
Personalmarketing
6
Markenimage
5
Arbeitsverhalten
3
Brand management
3
Markenführung
3
Work behaviour
3
Corporate reputation
2
Employee retention
2
Firmenimage
2
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2
Affect
1
Arbeitskräfte
1
Arbeitszufriedenheit
1
Bewertung
1
Branding
1
Confidence
1
Consumer behaviour
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Dienstleistungssektor
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Dual-process theory
1
Emotion
1
Employee
1
Employer brand
1
Employer branding Branding
1
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1
Evaluation
1
First-choice brand (FCB)
1
Functional magnetic resonance imaging (fMRI)
1
Hospital
1
Hospitality employees
1
Internal brand management
1
Job satisfaction
1
Konsumentenverhalten
1
Krankenhaus
1
Neuroscience
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Brast, Christoph
Kenning, Peter
King, Ceridwyn
Burmann, Christoph
6
Van Hoye, Greet
5
Azimi, Mohammad
2
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
2
Dineen, Brian R.
2
Gilani, Hasan
2
Jackson, Ulrike
2
Kabst, Rüdiger
2
Lievens, Filip
2
Rampl, Linn Viktoria
2
Roj, Manuel
2
Sadeghvaziri, Faraz
2
Tanwar, Karnica
2
Weijters, Bert
2
Wolf, Antje
2
Aksoy, Nilsah Cavdar
1
Ala-Heikkilä, Virpi
1
Alshathry, Sultan
1
Anselmsson, Johan
1
Asree, Susita
1
Azam, Muhammad
1
Bader, Benjamin
1
Bagozzi, Richard P.
1
Benraïss-Noailles, Laïla
1
Bhatt, Prachi
1
Binu Raj, Asha
1
Boden, Christiane
1
Boukis, Achilleas
1
Brunner, Christian Boris
1
Burin, C.
1
Buyens, Dirk
1
Büttner, Marion
1
Caniëls, Marjolein
1
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1
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Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
European journal of marketing : EJM
1
International journal of hospitality management
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
2
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
3
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
4
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
5
Wert der Arbeitgebermarke : Entwicklung eines Bewertungsmodells
Brast, Christoph
;
Höing, Katharina
-
2010
Persistent link: https://www.econbiz.de/10008649638
Saved in:
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