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~person:"Braun, Heiko"
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Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren : eine "Marketing-Informationsrevolution"?
Braun, Heiko
;
Kleinschmidt, Christian
- In:
Jahrbuch für Wirtschaftsgeschichte
56
(
2015
)
1
,
pp. 137-162
Persistent link: https://www.econbiz.de/10011406110
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Optimierung der Sendezeit im Werbefernsehen
Brockhoff, Klaus
- In:
Journal of business economics : JBE
59
(
1989
)
6
,
pp. 609-619
Persistent link: https://www.econbiz.de/10001063639
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