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~person:"Breitsohl, Jan Christian"
~person:"Cobelli, Nicola"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~type_genre:"Conference paper"
~type_genre:"Sammlung"
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Consumer behaviour
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Breitsohl, Jan Christian
Cobelli, Nicola
Gómez-Suárez, Mónica
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Journal of marketing management : MM
1
The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
2
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
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