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~person:"Brem, Alexander"
~person:"Bruhn, Manfred"
~person:"Leimeister, Jan Marco"
~person:"Möslein, Kathrin"
~person:"O'Toole, Thomas"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Customer integration"
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Lieferantenmanagement
Customer integration
56
Kundenintegration
56
Innovation management
22
Innovationsmanagement
22
New product development
18
Produktentwicklung
18
Social Web
17
Social web
17
Innovation
13
Beziehungsmarketing
12
Relationship marketing
12
Betriebliche Wertschöpfung
9
Kundenorientierung
9
Open Innovation
9
Value creation
9
Open innovation
8
Crowdsourcing
7
Dienstleistungsmanagement
7
Service management
7
Supplier relationship management
7
Communication
6
Kommunikation
6
Consumer behaviour
5
Dienstleistung
5
Konsumentenverhalten
5
Theorie
5
Theory
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Unternehmen
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Business model
4
Deutschland
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Dienstleistungsinnovation
4
Germany
4
Geschäftsmodell
4
Internet marketing
4
Kommunikationspolitik
4
Lead user
4
Management
4
Marketing management
4
Marketingmanagement
4
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Brem, Alexander
Bruhn, Manfred
Leimeister, Jan Marco
Möslein, Kathrin
O'Toole, Thomas
Loginova, Oksana
6
Piller, Frank T.
5
Baumann, Jasmin
4
Feng, Taiwen
4
Jacob, Frank
4
Reichwald, Ralf
4
Syam, Niladri B.
4
Bonamigo, Andrei
3
Dellaert, Benedict G. C.
3
Edvardsson, Bo
3
Flynn, Barbara Bechler
3
Grönroos, Christian
3
Huo, Baofeng
3
Ihlenburg, Ditmar
3
Kang, Mingu
3
Komulainen, Hanna
3
Kyriakopoulos, Kyriakos
3
Le Meunier-FitzHugh, Kenneth
3
Nätti, Satu
3
Pauwels, Pieter
3
Perna, Andrea
3
Andrade, Herlandí de Souza
2
Cabiddu, Francesca
2
Carrubbo, Luca
2
Cohen-Vernik, Dinah
2
Drummond, Conor
2
Friend, Scott B.
2
Gupta, Samir
2
Hadwich, Karsten
2
Hughes, Tim
2
Iglesias, Oriol
2
Ind, Nicholas
2
Jaakkola, Elina
2
Kohtamäki, Marko
2
Lappalainen, Inka
2
Li, Ying
2
Lopes, Ana Carolina Custódio
2
Ma, Shuang
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Published in...
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The journal of business & industrial marketing
3
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of innovation management
1
Journal of customer behaviour
1
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ECONIS (ZBW)
7
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1
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7
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7
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1
The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea
;
O'Toole, Thomas
;
Baraldi, Enrico
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 182-196
Persistent link: https://www.econbiz.de/10013538991
Saved in:
2
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
3
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
4
How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Braun, Corina
;
Hadwich, Karsten
;
Bruhn, Manfred
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 111-144
Persistent link: https://www.econbiz.de/10011745812
Saved in:
5
Interaktive Wertschöpfung durch Dienstleistungen : eine Einführung in die theoretischen und praktischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 3-29)
.
2015
Persistent link: https://www.econbiz.de/10010531025
Saved in:
6
Special issue: Open innovation and the integration of suppliers ; Pt. 1
Brem, Alexander
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008663052
Saved in:
7
From economies of scale towards economies of customer integration : value creation in mass customization based electronic commerce
Piller, Frank T.
;
Möslein, Kathrin
-
2002
Persistent link: https://www.econbiz.de/10001704605
Saved in:
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