How do different types of customer engagement affect important relationship marketing outcomes? : an empirical analysis
Year of publication: |
2017
|
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Authors: | Braun, Corina ; Hadwich, Karsten ; Bruhn, Manfred |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 16.2017, 2, p. 111-144
|
Subject: | Customer engagement | Customer retention | Product/service quality | Value creation | Customer-to-customer interaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Betriebliche Wertschöpfung | Lieferantenmanagement | Supplier relationship management |
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