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~person:"Brem, Alexander"
~person:"Hajli, Nick"
~person:"Hyysalo, Sampsa"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Leimeister, Jan Marco"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: subject_exact:"Customer integration"
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Markenführung
Customer integration
40
Kundenintegration
40
Social Web
21
Social web
21
Innovation management
17
Innovationsmanagement
17
New product development
14
Produktentwicklung
14
Betriebliche Wertschöpfung
12
Innovation
12
Value creation
12
Beziehungsmarketing
10
Relationship marketing
10
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Crowdsourcing
5
Value co-creation
5
user innovation
5
Internet marketing
4
Lead user
4
Lieferantenmanagement
4
Online-Marketing
4
Open Innovation
4
Open innovation
4
Social media
4
Supplier relationship management
4
User innovation
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Customer value
3
Data protection
3
Datenschutz
3
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co-creation
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open innovation
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Brem, Alexander
Hajli, Nick
Hyysalo, Sampsa
Jacob, Frank
Kleinaltenkamp, Michael
Leimeister, Jan Marco
Harrigan, Paul
6
Hollebeek, Linda D.
5
Ind, Nicholas
5
Loureiro, Sandra Maria Correia
5
Rather, Raouf Ahmad
5
Carlson, Jamie
4
Iglesias, Oriol
4
Islam, Jamid Ul
4
Rahman, Zillur
4
Cova, Bernard
3
France, Cassandra
3
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3
Guzman, Francisco
3
Han, Heesup
3
Johnson, Lester W.
3
Kaufmann, Hans Rüdiger
3
Kennedy, Eric
3
Khan, Imran
3
Leckie, Civilai
3
Merrilees, Bill
3
Pedersen, Per Egil
3
Rahman, Mohammad M.
3
Roy, Sanjit
3
Shin, Hakseung
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Solem, Birgit Andrine Apenes
3
Sorensen, Anne
3
Tajvidi, Mina
3
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2
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2
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2
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2
Berenguer Contrí, Gloria
2
Bilro, Ricardo Godinho
2
Black, Iain
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JBE
1
Journal of electronic commerce research : JECR
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
6
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1
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
2
Brand value co-creation in the social commerce era : empirical evidence from Iran
Rezaei, Saeid
;
Hajli, Nick
;
Ghadamosi, Ayantunji
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012519225
Saved in:
3
Towards an ethical and trustworthy social commerce community for brand value co-creation : a trust-commitment perspective
Wang, Xuequn
;
Tajvidi, Mina
;
Lin, Xiaolin
;
Hajli, Nick
- In:
Journal of business ethics : JBE
167
(
2020
)
1
,
pp. 137-152
Persistent link: https://www.econbiz.de/10012316432
Saved in:
4
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
5
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
6
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
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