//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Brengman, Malaika"
~person:"Bräutigam, Sören"
~subject:"Marketingmanagement"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Theorie
Markentransfer
2
Behaviour
1
Bekleidungsindustrie
1
Brand extension
1
Brand management
1
Clothing industry
1
Consumer behaviour
1
Fashion
1
Giorgio Armani SpA <Mailand>
1
Konsumentenverhalten
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markenpolitik
1
Marketing management
1
Mode
1
Personality psychology
1
Persönlichkeitspsychologie
1
Portfoliomanagement
1
Product management
1
Produktmanagement
1
Theory
1
Verbraucherverhalten
1
Verhalten
1
Zara <La Coruña>
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Language
All
German
1
English
1
Author
All
Brengman, Malaika
Bräutigam, Sören
Keller, Kevin Lane
4
Aaker, David A.
3
Anderson, Paul F.
2
Bacchiega, Emanuele
2
Baumüller, Nicole
2
Choi, Jay Pil
2
Colucci, Mariachiara
2
Dawar, Niraj
2
Kaufmann, Gwen
2
Liu, Xin
2
Magnani, Marco
2
Mahnik, Nina
2
Mayerhofer, Wolfgang
2
Ringeisen, Petra
2
Areni, Charles Scott
1
Arroniz, Inigo
1
Astous, Alain d'
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Berend, Patrik
1
Bilgin, Pinar
1
Boronczyk, Felix
1
Bravo, Rafael
1
Breuer, Christoph
1
Brexendorf, Tim Oliver
1
Burnaz, Sebnem
1
Bühler, André W.
1
Carrillat, François A.
1
Chang, Chung-chau
1
Chang, Kuei-Feng
1
Chang, Shin-shin
1
Chen, Junsong
1
Denicolò, Vincenzo
1
Dou, Wenyu
1
Duan, Qi
1
Echambadi, Raj
1
Eisingerich, Andreas B
1
Erichson, Bernd
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From Armani to Zara : impression formation based on fashion store patronage
Willems, Kim
;
Janssens, Wim
;
Swinnen, Gilbert
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1487-1494
Persistent link: https://www.econbiz.de/10009620136
Saved in:
2
Management von Markenarchitekturen : ein verhaltenswissenschaftliches Modell zur Analyse und Gestaltung von Markenportfolios
Bräutigam, Sören
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002191123
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->