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~person:"Brengman, Malaika"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Marketingmanagement
Theorie
Bekleidungsindustrie
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Brand extension
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Clothing industry
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Giorgio Armani SpA <Mailand>
1
Luxury goods
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Markentransfer
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Brengman, Malaika
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Journal of business research : JBR
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From Armani to Zara : impression formation based on fashion store patronage
Willems, Kim
;
Janssens, Wim
;
Swinnen, Gilbert
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1487-1494
Persistent link: https://www.econbiz.de/10009620136
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