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~person:"Brennan, Linda"
~person:"McHugh, Patricia"
~person:"Pang, Bo"
~person:"Rundle-Thiele, Sharyn"
~subject:"Behaviour change"
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Behaviour change
Social marketing
64
Social Marketing
59
Consumer behaviour
9
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Market segmentation
9
Marktsegmentierung
9
social marketing
9
Australia
6
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behaviour change
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Brennan, Linda
McHugh, Patricia
Pang, Bo
Rundle-Thiele, Sharyn
Abratt, Russell
1
Aftab, Nadeem
1
Aleti, Torgeir
1
Binney, Wayne
1
Burchell, Kevin
1
Carrigan, Marylyn
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Chambers, Simon
1
Dandis, Ala' Omar
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1
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1
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Australasian marketing journal
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of social marketing : JSOCM
1
Marketing intelligence & planning
1
Social marketing and behaviour change : models, theory and applications
1
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1
Improving theory use in
social
marketing
: the TITE four-step theory application process
Willmott, Taylor Jade
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 222-255
Persistent link: https://www.econbiz.de/10013274476
Saved in:
2
Strengthening
social
marketing
research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
3
Social
marketing
theory development goals : an agenda to drive change
Rundle-Thiele, Sharyn
;
David, Patricia
;
Willmott, Taylor
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 160-181
Persistent link: https://www.econbiz.de/10012178366
Saved in:
4
Social
marketing
and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
5
What can
social
marketing
learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
Saved in:
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