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~person:"Brennan, Ross"
~person:"Mackey, Tim K."
~subject:"Pharmaindustrie"
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Pharmaindustrie
Gesundheitsmarketing
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Health care marketing
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Brennan, Ross
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Digital advertising : theory and research
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Health advertising in the digital age : future trends and challenges
Mackey, Tim K.
;
Liang, Bryan A.
- In:
Digital advertising : theory and research
,
(pp. 398-417)
.
2017
Persistent link: https://www.econbiz.de/10011646128
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Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
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