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The journal of brand management : an international journal
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A spokesperson with any name won’t be as charming : the phonetic effect of spokesperson name and gender on personality evaluations
Kulczynski, Alicia
;
Brennan, Stacey
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 221-239
Persistent link: https://www.econbiz.de/10012487261
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